The share of women in computer science started falling at roughly the same moment when personal computers started showing up in U.S. homes in significant numbers.
These early personal computers weren’t much more than toys. You could play pong or simple shooting games, maybe do some word processing. And these toys were marketed almost entirely to men and boys.
computers are for boys became a narrative. It became the story we told ourselves about the computing revolution. It helped define who geeks were, and it created techie culture.
## 3. What three take-a-ways do you have looking at this data? facebook , google , amazon
## 4. When are diversity efforts most successful? Diversity efforts are most successful when they’re driven by a commitment from company leaders. And meaningful commitment requires leaders to understand why diversity matters. At Paradigm, we spend a lot of time brainstorming with CEOs and other company leaders about what is or should be driving their diversity and inclusion efforts.
Given that diverse teams are smarter and more creative than homogeneous ones, it is unsurprising that a wealth of research shows a strong correlation between diverse organizations and positive financial outcomes. In a 2011 study of diversity in the top firms in Standard & Poor’s Composite 1500 list, researchers found “female representation in top management leads to an increase of $42 million in firm value.”
When the employees of an organization better represent their users and desired users, they will build more effectively for those groups. When YouTube’s almost entirely right-handed developer team built the iOS app without considering how left-handed people would use it, for example, 5% to 10% of videos were uploaded upside down as a result. This factor may be especially relevant for leaders of consumer tech companies.